Kat de Haan
Junior User Experience Researcher and Designer

MommyData eHealth Literacy Tool

MommyData eHealth Literacy Tool



For UBC's 2017 Hatching Health Hackathon we were tasked with ideating, prototyping, and presenting an innovative health solution in the span of 48 hours.

As the smallest team in the competition and the only team comprised of all women (a maternity nurse, two software engineers, and myself the designer), we decided to draw on our collective knowledge and experience by building an eHealth literacy tool, initially prototyped as a Chrome extension.

We were the recipients of the Genome BC Impact Award for the project with the most potential social impact. 


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eHealth Literacy Chrome Extension for new mothers

My Role

  • Conducting brainstorming sessions, organizing ideas into actionable plans.  

  • Validating ideas with secondary research, and health professional mentors present at the Hackathon. 

  • Producing graphics, including the logo, UI, and PowerPoint presentation.

  • Writing compelling copy for the presentation. 


Key Methods

Without much time to come up with a unique health issue we hoped to find a solution to, let alone the time to prototype that solution, our design methods were much more on-the-fly. We decided to divide up responsibilities according to our respective competencies, while continually collaborating to ensure a well-designed end product.


We developed a low-fidelity prototype that nonetheless effectively demonstrated the potential impact of how an eHealth literacy tool could improve health information seeking for new mothers.


Fast can be impactful

The Hackathon was an amazing opportunity to learn how to make fast decisions and move forward with what information and resources we had. While it was daunting to work with so few opportunities to vet and validate our work with research or user testing, the experience taught me to let go of my perfectionism, and to truly view the prototype as just that– not a finished product, but the first iteration in a product cycle. What we accomplished effectively demonstrated what we as a team were capable of, while outlining to the Hackathon mentors the greater potential of the product.

Collaboration is key

Our small team contained a wide range of talent and experience, and while at times it was difficult to communicate across these different perspectives, the success of our solution really came down to it’s well-roundedness.

Redbull is not a meal

Just an extra little nugget of wisdom I earned that weekend.